1. Intro: What Makes a Bra Feel “Soft Intention”
Every Soft Intention bra starts long before it reaches your hands.
Behind each piece is a team of designers, material scientists, and garment makers who share one mission: to create comfort that feels human.
2. From Fabric Lab to Final Fit
Our journey begins in our stretch fabric laboratory, where materials are tested for:
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Elastic recovery (bounce-back strength)
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Skin breathability
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Pressure balance
Each batch of fabric goes through tension mapping to ensure even support across all body types.
That’s the same technology behind our Jelly Bra.
3. People First, Always
Every Soft Intention piece is ethically crafted in certified partner studios where:
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Workers are paid fair wages
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Materials are responsibly sourced
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Waste fabric is recycled into new prototypes
Because we believe comfort shouldn’t come at the cost of conscience.
4. Design That Feels Like You
Each bra goes through over 20 fit tests before release — with real women, not mannequins.
Their feedback helps us shape a product that supports natural movement and authentic confidence.
“We test how it feels when you laugh, stretch, or dance — not just when you stand still.”
– Soft Intention Product Engineer
5. The Future of Soft Support
We’re continuing to explore smart textiles and eco-friendly yarns that respond to the body’s temperature and movement.
It’s not just lingerie — it’s innovation in motion.
